Its an ongoing, day-in, day-out, full-time job. As he discovered, pursuing excellence isnt a one-off assignment. This book details how Catmull built an enduring creative culture - one that doesnt just pay lip service to the importance of things like honesty, communication, and originality, but committed to them, no matter how difficult that often proved to be. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. About the Book In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie.
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